Search engine Optimisation

Ranking highly with Google and other search engines

It’s now common knowledge and a business “no brainer” that appearing high in the listings on search engines such as Google will usually have a very positive effect on your business whether that is in the form of generating new enquires or directly selling products.

When people talk about getting to the top of Google they are often a little misguided in their goals as the key to truly effective search engine optimisation is traffic coming to your site not necessarily rankings although it can often be the case one will lead to another.

The biggest key is once again to understand the business you are working with and devise a strategy for that business not to use a generic approach.

Prism Web Marketing have a proven record in search engines attaining top rankings and traffic increases with many diverse websites. We have a simple process to help you get the results you require.

• An initial meeting to look at the business as a whole and to understand the products/services and how they are found and sold in their particular market place
• Initial key phrase analysis to gauge the true competitiveness of the market
• On  site analysis to assess the strength of the clients website within search engines
• Back link analysis
• Search Engine Marketing Strategy will then be devised to suit the individual client and clear goals set out.

There is a lot of information out there on SEO but much of it is generic and the true answer is to get a relationship established with a company who are willing to take the time to understand your needs and to get the strategy right for you.